Fast food giants McDonald’s and KFC, along with Coca-Cola Enterprises and Wrigley, have signed up to a litter prevention commitment organised by environmental charity Keep Britain Tidy.
In a statement, Keep Britain Tidy said: “The Litter Prevention Commitment asks businesses, those which we have worked with in the past and new partners, to sign up, get on the right side of the fence when it comes to litter and join us in the battle to make our country litter-free.”
The food and drink giants will be working on raising awareness of the social, economic and environmental impact of litter. They will also be aiming to encourage responsible consumer behaviour in order to reduce the amount of litter dropped and to contribute to a reduction in the £1billion cost of cleaning up litter by taking positive action.
Each business that signs up to the Litter Prevention Commitment will be asked to make a financial contribution to support the co-ordination and promotion of the scheme.
The Commitment also asks businesses to think about cleanup costs, product and packaging design, recycling promotion, supporting anti-litter campaigns and wider social responsibility and the environment.
Keep Britain Tidy said its Litter Prevention Commitment was initially designed for businesses but it hopes to extend it to make it suitable for public bodies, non-government organisations, educational establishments and individuals to sign up to in the near future.