This seems like it’s going to be the first of many. The first-ever surplus produce store, called Wefood, was opened this week in Copenhagen by the charity Folkekirkens Nødhjælp. Fresh produce in store will be sold for 30-50% less than usual, but the creators stress: ‘it is not just aimed at low-income shoppers but anyone who is concerned about the amount of food waste produced in this country.’
The flagship store has agreements with fruit importers, butchers, a producer of organic fruit and nut bars, and even has a deal with Føtex, a major supermarket chain in Denmark, for bread and other products. Maybe even danishes. All the produce is picked up and delivered by volunteers. Wefood hopes to make an impact on the 700 000 tonnes of food wasted in Denmark each year, and has the support of the Danish minister for Food and the Environment, Eva Kjer Hansen:
‘It’s ridiculous that food is just thrown out or goes to waste. It is bad for the environment and it is money spent on absolutely nothing. A supermarket like WeFood makes so much sense and is an important step in the battle to combat food waste.’
In the last five years, Denmark has already reduced the amount of food waste it produces by 25%. Initiatives like Wefood prove that the trend is still gaining momentum, and backed by official nods of approval and the fashionable patronage of royal stars like Princess Mary of Denmark, we can hope to see this sort of innovation spreading. How long until the first surplus supermarket opens in London?