A promotional campaign to tackle waste by boosting the number of items donated for re-use in five London boroughs is being launched by the London Re-use Network (LRN).
The LRN initiative will target nearly one million Londoners in Lambeth, Kensington & Chelsea, Hammersmith & Fulham, Wandsworth and the City of London with information to help increase the re-use of unwanted furniture and white goods.
Supported by £55,000 from the London Waste and Recycling Board (LWARB) and delivered by WRAP (the Waste & Resources Action Programme), the campaign will feature leaflets, posters, online and social media marketing, as well as liveried vehicles and articles in borough magazines for residents.
As well as increasing re-use, LRN, which passes refurbished items on to low income, recently-housed families hopes the campaign will boost its ability to provide volunteering and training opportunities in retail, administration and waste management for jobseekers.
Items LRN accepts for re-use include beds, sofas, tables and chairs, washing machines, cookers, fridges and bicycles. Donors can drop off items at charity-run re-use shops or book a collection at londonreuse.com or by calling 020 3142 8506.
“We want residents in these five boroughs to really get involved in the re-use revolution through this campaign,” said LRN managing director, Charles Craft.
“They won’t only be doing something good for the environment in diverting good quality items away from landfill and incineration, but they’ll be doing others a good turn too because the items they donate will provide volunteering and training opportunities in our charity partners’ shops and our re-use centres.
“They’ll also know that they’ll be helping people less well off than they are make their surroundings more homely and comfortable.”
Craft added: “We’ve made it as easy as possible for them to donate through our telephone hotline, online, or by dropping items off at re-use shops run by our charity partners. There’s no downside for them and there are huge benefits for them as well as others in their community.”
LRN is made up of re-use projects and charities which collect, repair and sell unwanted furniture, appliances and household items.