Retail giant Sainsbury’s has launched a scheme to let customers recycle their Easter egg packaging, in a bid to divert household waste away from landfill.
The supermarket chain will be the first retailer in the UK to unveil a specially designed Easter recycling facility in store. Customers will be able to recycle all elements of Easter egg packaging, including plastic, film, card, foil and ribbon.
According to Sainsbury’s, the scheme makes it even easier to recycle the packaging from eggs, taking in materials like rigid plastic which not all local kerbside collections accept.
The free-standing compartmentalised bins are being trialled this Easter in 50 stores with a view to a national roll-out next year.